SGO Designer Glass (Corporate Office)
8½” x 11” Vertical Trifold Brochure
While working at SGO Baltimore, the corporate office contacted me to design a model brochure to be used by studios across the world. They wanted an upscale, professional look, having grown past their original hobby-shop image. I emphasized photographs, knowing that's where the product's emotional strength is. Most importantly, I wanted the text to be engaging but succinct, contrasting with overly wordy brochures in their past. An open space on the back allows studios to print their own information and labels.